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16 Jan 2026

What the UK’s negligible BSE risk status means for Red Tractor beef members

The UK has officially been recognised as having negligible risk status for bovine spongiform encephalopathy (BSE).

For Red Tractor beef members, this confirms that years of work on farm assurance, traceability and feed controls are delivering results, and helping to protect the reputation of assured British beef at home and overseas.

Why the UK’s negligible BSE risk status matters

EU member states have agreed that the UK now meets the strict criteria for negligible BSE risk. This is expected to support:

  • Stronger confidence in assured British beef
  • Improved access to export markets
  • Better long-term value from the Red Tractor beef assurance scheme

Devon beef farmer and Red Tractor Beef and Lamb Sector Board Chair, John Dracup, says the new status reflects effort across the industry:

“Gaining negligible risk status for BSE is the result of work carried out by government agencies, processors and the whole farming community, including assurance bodies like Red Tractor.

“It demonstrates the quality of our beef production systems ad it will enable the UK to expand the range of products we can export and the number of countries we can potentially supply.

“For Red Tractor members, it’s a clear sign that the standards you work to every day are recognised internationally as helping to keep British beef safe, traceable and trusted,” he says.

How Red Tractor supported the UK’s BSE application

Achieving negligible BSE risk required robust evidence of long-term controls on farm and throughout the supply chain.

Red Tractor Senior Dairy, Beef and Lamb Technical Manager, Jemma Holden, explains that the scheme played an active role in supporting the government’s case:

“As part of the process, Red Tractor submitted data for review, including information on what our standards cover and what the non-conformance rates are.

“We also assisted Defra by sharing questionnaires about feed bin use. All of this helped achieve the outcome.”

Traceability: A turning point after the BSE crisis

Herefordshire beef farmer and Red Tractor member, Mick Beaumont, remembers how the BSE crisis affected his family farm – and how assurance and traceability helped rebuild confidence.

“When the BSE crisis hit in 1996, the beef price went through the floor and we lost a lot of money. It remains the only year we’ve ever recorded a loss as a business,” he says.

With EU bans on UK beef and consumer confidence badly hit, the family needed a way to demonstrate the standards behind their cattle.

“We became farm assured because we wanted to sell our animals and it was becoming increasingly difficult to find a market without accreditation,” adds Mr Beaumont.

“Being farm assured meant we could prove the traceability of our cattle and give confidence to the consumer that we were farming in the right way to some of the most robust standards in the world.”

For Mick, assurance is about demonstrating that everything on farm is done properly.

“Traceability was the biggest factor that allowed the industry to combat BSE, and Red Tractor has played a key part in that by evidencing to consumers and the supply chain that things are being done properly on farm,” he says.

What this means for your Red Tractor assured beef business

For Red Tractor beef members, the UK’s negligible BSE risk status reinforces the value of being part of an independently audited assurance scheme.

As Red Tractor marks 25 years of working with British farmers, this milestone underlines that the daily discipline of meeting standards contributes to something bigger: a world-leading reputation for safe, traceable, responsibly produced Red Tractor beef.

18 Dec 2025

A shared responsibility: Protecting animal welfare and British farming’s reputation

Recent headlines have one again put animal welfare in the spotlight, and with them, the integrity of British farming. Each exposé not only harms the individual business involved but casts a shadow across the entire sector. It’s a reminder that our strongest defence is prevention: ensuring every animal on every farm receives the care and respect it deserves, every single day.

The power of doing the right thing – always

No amount of CCTV, policies or whistleblowing systems can replace a genuine culture of
care. The best way to prevent exposés is to ensure poor welfare never occurs on your
farm. Upholding high standards, such as those set out by Red Tractor, is not only a mark
of pride but also an essential safeguard for your business and for British agriculture.

Protecting the reputation of British farming

Animal welfare exposés don’t just damage one farm; they undermine the trust
consumers place in British farmers everywhere. Food buyers and retailers are
increasingly focused on sourcing from suppliers they can trust. When that trust is broken,
it opens the door to imported alternatives, putting additional pressure on UK producers
who work hard to do the right thing.

By maintaining the highest standards, you help protect both your business and the reputation of British farming, something we’ve all worked hard to earn.

The role of Red Tractor Assurance

Red Tractor certification gives both farmers and buyers confidence that animal welfare
standards are being met. But certification alone isn’t enough, it must be backed up by
consistent action. Everyone in the farm’s team plays a role in ensuring those standards
are lived out, not just checked off at assessment time.

That means training, clear communication and creating what we call a “culture of
continuous care” where welfare is embedded in every decision, every day of the year.

How we support members

When concerns are raised, Red Tractor acts swiftly but fairly. We investigate in
collaboration with independent experts, always prioritising the welfare of animals.

  • Farms are only suspended where there is a potential serious breach of
    standards.
  • We work closely with businesses to put special measures in place to safeguard
    animals and restore confidence.
  • Once corrective actions are taken, giving confidence that standards are
    upheld, certification is reinstated.

In serious cases, certification may be revoked, but only where it’s clear that corrective
action cannot guarantee animal welfare going forward. Our aim is always to protect
animals while supporting farmers to make necessary improvements.

Collaboration is key. By engaging openly with Red Tractor during an investigation, issues
can often be resolved in days rather than weeks. Measures may include additional staff
training, vet inspections, unannounced spot checks or CCTV installation, all designed to
ensure welfare standards are robust and transparent.

Pride in British standards

The UK has some of the highest animal welfare standards in the world,
and that’s something we should be proud of. Most farmers take immense care of their
animals, for them, seeing mistreatment is not just distressing, it’s unacceptable.

That’s why upholding welfare isn’t just about compliance, it’s about protecting our
shared values and the reputation of British farming.

Rising activism: A challenge for farmers

Livestock producers across the UK are being urged to stay alert following reports of a surge in activist incursions.

All livestock producers are being reminded to:

  • Verify all job applicants carefully
  • Follow all Red Tractor standards to the letter
  • Keep security tight

Making sure that your farm complies fully with all legal and assurance scheme standards is the first line of production.

17 Dec 2025

Changes to certification needed when buying professional rodenticides

Red Tractor assured farmers maintain high standards in all aspects of farm management, including pest control.

From 1 January 2026, new regulations mean that your farm assurance status alone will no longer qualify as proof of competence for the purchase or use of professional rodenticides.

To continue purchasing these products, you’ll need to meet the new CRRU UK competence requirements.

From January 2026

You must be able to show either:

  • Proof of training from a CRRU UK–approved course completed within the past five years, or 
  • Membership of a CRRU UK–recognised Continuing Professional Development (CPD) scheme. 

You can find full details, including approved training and CPD options, on the CRRU website.

17 Dec 2025

Backing British farming through traceability

British farmers work hard to earn the public’s trust, but that trust can be shaken when food fraud hits the headlines. Reports of imported meat being marketed as British, even when unrelated to Red Tractor, make it clear how easily confidence in homegrown food can be undermined. With more imported products carrying the “packed in the UK” claims or Union Flags on their labels, it’s never been more important to defend the integrity of genuine British provenance.

The Red Tractor logo is a guarantee of British provenance. This is because the scheme is backed by a comprehensive traceability verification process. We always move quickly to correct any misuse of the Red Tractor logo, whether deliberately or in error.

Robust, unannounced audits

Our criteria for how food businesses and supermarkets use the Red Tractor logo is simple. The logo can only be used on produces processed and packed in the UK assured to Red Tractor standards at each stage of the supply chain. Any food business that makes a Red Tractor claim – whether that is carrying the logo on products or using the Red Tractor as a buying specification – must be licensed and is subject to what we call the Traceability Challenge. This is robust and unannounced audit of food business operators’ premises and their paperwork.

The visit, wherever it takes place within the supply chain, requires evidence of the farms which have supplied a Red Tactor assured product, even if that means going back through multiple businesses in the chain.

For example, a visit to a food service restaurant who is licensed to make a Red Tractor claim on chicken will be required to present trace evidence of each Red Tractor licensed stage of the chain – such as the catering butcher, wholesaler, cutting plant and abattoir – to check that all the originating farms were Red Tractor assured.

Supply chain accountability

As we demonstrate to consumers in advertising campaigns, the Red Tractor assurance scheme covers the entirety of a product’s journey to the supermarket shelf. This accountability is a big factor in consumers’ trust in British food.

17 Dec 2025

Tips for upholding standards year-round

Maintaining standards on a farm is not about ‘passing’ on assessment, it’s about upholding standards year-round. By keeping facilities, records and farming practices up to date all the time, assessments are not only made less stressful but also demonstrate the care, professionalism and commitment that define a business.

Understand what’s expected

The first step is understanding the standards. Take time to familiarise yourself with the relevant requirements and make them part of your daily routine rather than a last-minute checklist.

If you use third-party help to manage your records, are they familiar with the relevant standards to ensure they deliver what you need? Make use of the templates available on our website, even if you already have your own record-keeping system, cross-referencing it with these templates can help confirm that all required details are captured.

Organise your records

Accurate and up-to-date documentation is at the heart of compliance. Always keep animal health and vaccination records, crop management documentation, chemical and fertiliser application details, waste disposal records, and evidence of traceability accessible.

If your site records are stored in common farm management software, the assessor can review the details directly during the assessment. Alternatively, you can use the Red Tractor Member Portal.

Use the Red Tractor Member Portal

The Red Tractor portal is your go-too tool for managing records and documentation year-round. It’s secure, simple and accessible only to those with permission through your Red Tractor membership. Update your records so the assessor can review them ahead of any visit, helping to streamline the process and reduce stress. Using the portal allows you to showcase your farm’s high standards while keeping everything organised and accessible.

Check facilities and equipment

Regularly inspect animal housing, feed and chemical storage areas and feed presentation set-ups: well-maintained facilities demonstrate ongoing care and ensure compliance is not left until the last minute. Think like an assessor: what would they see if they walked through your farm today?

Staff awareness and training

Certification is a team effort. Make sure everyone on the farm understand their responsibilities and can explain the procedures they follow. Regular training and clear records of competence show that maintaining standards is part of everyday life, not just for assessment day.

Conduct self-checks year-round

A pre-assessment check should become a routine part of farm life. Walk through your business systematically, identify any areas where standards are not being met, and address them promptly. Continuous self-review reduces stress and ensures that when your assessment occurs, you are already in a strong position.

Keep up to date

We’ll notify you by email if anything in the standards changes. Staying aware of any changes to the standards allows you to incorporate them into your business practices as soon as possible, ensuring a smooth assessment process with no surprises. If your email changes, be sure to notify your certification body.

Top tip

Preparation isn’t just about getting ready for one specific day; it’s about meeting standards every day. By keeping records organised, undertaking regular training and carrying out routine self-checks, you create a culture where standards are consistently met. This proactive approach means that when assessment day arrives, you’re ready, making the whole process smooth, confident and stress-free.

17 Dec 2025

Support for farmers – You are not alone

Red Tractor knows that while farming is rewarding, it can also be very tough. Mental health and well-being are just as important as physical health, and everyone faces challenging times.

Our newly appointed Vice Chair, John Pain, will be making sure that the wellbeing of members is incorporated into all of Red Tractor’s decision-making. John is already speaking with relevant organisations, such as RABI and FCN, to seek their input.

Need to speak to someone?

If you’re struggling, talking to someone can make a real difference. Whether it’s family, friends, or a professional. Reaching out is a sign of strength.

Organisations there for you:

  • YANA Project – Confidential mental health support and counselling funding in Norfolk, Suffolk, and Worcestershire. t: 0300 323 0400 
  • DPJ Foundation – Welsh mental health charity to support those in agriculture with mental health problems. t: 0800 587 4262 
  • RABI – Financial support for farming families facing hardship. t: 0800 188 4444 
  • Addington Fund – Housing and hardship grants for farming families in England and Wales. t: 01926 620135 
  • RSABI (Scotland) – Practical, financial, and emotional support for those in Scottish agriculture. t: 0808 1234 555 
  • Rural Support (NI) – Provides impartial support and guidance for the farming community in Northern Ireland. t: 0800 138 1678

Support is always available, and you are never alone, remember to call 999 if someone is in danger and always if firearms are involved.

The Red Tractor team is also here if you need help understanding the process you need to follow for Red Tractor certification.

17 Dec 2025

Farmers and Red Tractor in open conversation

We’ve committed to getting out to meet farmers face-to-face. Over the summer we attended more than 60 farmer facing events, and in October we hosted more than 100 members at a series of events in Devon, Staffordshire, Bedfordshire and Yorkshire. We plan to visit more areas across the UK to continue these conversations. If you want us to visit your region, please let us know.

A commitment to listening and learning

These meetings weren’t easy, they involved frank, sometimes tough conversations, but also a shared commitment to listen, learn and shape meaningful change together.

Farmers asked our team, that included Chair Alistair Mackintosh, Deputy Chair John Pain, and several Sector Chairs, lots of questions and highlighted challenges. The conversations were honest, practical, and full of insights that will directly inform how standards develop.

“These sessions were about collaboration – building understanding and shaping Red Tractor’s future together,” said Alistair.

A huge thank you to everyone who took part.

Common topics of discussion

Assessor consistency and competency

One concern raised was that different assessors interpret the same standards differently. We understand that inconsistency can create a lot of frustration and have been working with certification bodies to make sure assessors have the right background, practical farm knowledge, and up-to-date training. We hope to see the impacts of this work coming through your experiences. Please look out for an email requesting anonymous feedback from us after your assessment.

Cereal imports

Arable farmers were very clear in their thoughts that UK cereal growers are being held to high assurance and environmental standards, while imported cereals don’t always have to meet the same requirements. This concern is a priority for the Red Tractor Crops Sector Board, working with AHDB, AIC and processors to understand how we can support fairer recognition for assured British farmers.

Audit points

Some members said that parts of the audit process can feel unnecessary or overly complicated. Some checks don’t seem to add real value, yet they still take time and add stress. The upcoming review of Red Tractor standards will require every requirement to make sure that it is necessary and justified.

Use of farmers’ data

There was concern expressed about what happens to all the data farmers provide through all assurance schemes. We want to reassure you that Red Tractor is certified as Farm Data Safe by the Farm Data Principles. In fact, data collected by assessors is held by your certification body and we do not have access to individual farm data. 

The value of assurance

Members felt that while being part of an assurance scheme is often essential to sell their produce, the benefits beyond that aren’t always obvious. We’re committed to demonstrating clearer value of Red Tractor, including improved market access, recognition for good practice, and upholding the industry’s reputation.

Share your feedback

Red Tractor is working with agricultural experts, Grounded Research, to listen to and better understand the views of assured farmers. Look out for an email from Red Tractor Research to make sure your views are heard.

You’ll also receive an email from us after your assessment asking for feedback on the process. All surveys are anonymous, but there’s an option to share your details if you’d like to tell us more about your experiences.

17 Dec 2025

Connecting with consumers: Red Tractor’s new TV advert goes live

In October, Red Tractor’s new TV advert launched across ITV, Channel 4, Channel 5 and Sky. The TV advert is the centrepiece of our wider ‘With You For 25 Years’ campaign, supported by radio, online and in-store advertising.

The new animated TV advert follows a British family over 25 years of mealtimes, spotlighting how the Red Tractor logo has been a symbol of safe, traceable and responsibly produced food throughout that time. The campaign is expected to reach 93% of shoppers on average seven times.

TV advertising campaigns are at their most effective when they establish a deep emotional connection with the viewer. By depicting relatable family moments, we are strengthening our emotional connection with consumers and reminding them of the value of choosing Red Tractor and the reassurance that brings. This encourages consumers to look for Red Tractor assured products when they shop and deepens their appreciation of the British farmers working daily to uphold world-leading standards in food and drink.

Modernising our visual style

We’ve evolved our existing stop-motion animation style into a new computer-generated imagery (CGI) format. This change has enabled us to modernise our visual style and deliver more dynamic and emotive storytelling in a cost-effective way. The new format also allows us to more easily utilise the characters and environments we have created across other channels including in-store marketing and social media.

A targeted approach to consumer PR

Alongside our advertising, we’ve been rolling out a targeted consumer PR campaign. We’ve worked with former children’s TV presenter and Celebrity MasterChef Winner, Angellica Bell, as well as 10 social media content creators, asking them to spotlight the nostalgic recipes that have been passed down through their families. This wholesome, family-focused content works hand-in-hand with the new TV advert in connecting with our consumers on a more emotional level.

On the launch day of our PR campaign, Angellica was joined by Red Tractor’s Member Communications Manager, Debbie Smith, on 12 regional and independent radio interviews, including BBC Cumbria, BBC Solent and Fix Radio.

The story also gained widespread coverage across online news and trade media, with articles published on The Express, the Mirror, Daily Star and the Grocer amongst others.

As part of the 25-year celebrations we also sponsored the Mixed Farmer of the Year Award at the 2025 Farmer’s Weekly Awards. It was a privilege to visit the Red Tractor assured farms shortlisted for the award and to host members who entered our competition to win tickets. Congratulations to Ashley Jones of Smeaton Farm, who won the award for his beef, sheep and arable farm in Cornwall.

15 Dec 2025

Red Tractor portal enhancements: smarter, more digital farm assurance

At Red Tractor, we’re committed to supporting British farmers and safeguarding the integrity of UK agriculture. Our upgraded portal is making farm assurance more efficient, secure, and digital, reducing paperwork and simplifying the process for both farmers and assessors.

The key benefits

  • Streamlined Data Submission: Upload once, available for all future assessments. 
  • Centralised, Secure Storage: All assurance records in one safe place, ready for assessments.  
  • Enhanced Experience for Assessors: Review documents ahead of visits, allowing more on-farm engagement. 
  • Cloud-Based Reliability: Secure, dependable access anytime, anywhere. 

These enhancements directly reflect recommendations from the UK Farm Assurance Review, which called for a “transformational step forward in embracing technology and managing data.” By digitising and centralising the process, we’re helping the industry meet regulatory requirements and future-proofing British farming for the years ahead.

As Sarah Charman, Technology Project Manager at Red Tractor said: “Our portal enhancements are designed to make farm assurance simpler and more secure, while maintaining the high standards our members expect. By embracing digital innovation, we’re supporting farmers and assessors to streamline the assurance process.”

Looking ahead: what’s next?

Our commitment to continuous improvement means we’re already exploring the next phase of development with our partner, Map of Ag. Together, we will look at integrating third-party data sources, reducing manual input and strengthening data-sharing capabilities to keep pace with evolving regulations.

As Richard Myers, Lead Solution Architect at Map of Ag, highlights: “We’re passionate about leveraging technology to empower the farming community. Our partnership with Red Tractor is all about delivering practical solutions that help reduce the administrative burden for farmers and the wider industry.”

08 Dec 2025

Red Tractor shares priorities for delivering improvements for farming sectors

Sector Boards initiate review of farm standards in 2026

Red Tractor has published priorities for delivering improvements in each farming sector. The priorities, developed by Red Tractor’s Sector Boards, will guide improvements to the scheme and mark an important step in the organisation’s ongoing commitments to greater transparency and delivering positive, tangible change for UK farmers and growers.

Chair of Red Tractor, Alistair Mackintosh, says: “By setting out these priorities, we’re giving stakeholders, including farmers and growers, a clear view of the direction of each travel in each farming sector and providing an early opportunity for feedback.”

A collaborative approach

The priorities have been developed and agreed collaboratively by representatives sitting on Red Tractor’s Sector Boards and include a review of farming standards in 2026. They sit alongside wider improvements already in progress including the Red Tractor portal, communications and assessor training.

All stakeholders are invited to share feedback by 1 February 2026 via the Red Tractor website.

Alistair Mackintosh, explains: “The collective focus of the review is to support reduction of unnecessary audit burden, delivering efficiency while maintaining rigour and ensuring that every audit point helps farmers to demonstrate due diligence or meet their customers’ expectations.”

Developed by Sector Boards

The priorities have been developed through Red Tractor’s established governance structure. The Red Tractor Board sets the organisation’s strategic direction, while each farming sector is represented by its own Sector Board made up of farmers, growers, vets, processors, retailers and supply-chain experts. 

Each Sector Board will continue to oversee the review process, using their collective knowledge to consider the specific needs and pressures facing their sector.

Mr Mackintosh explains that the next phase of work moves to the Technical Advisory Committees (TACs), which bring together experts from across each sector to develop detailed recommendations designed to deliver the priorities and objectives.   

“The TACs role is to explore options, test practicality and develop proposals that reflect both the objectives set by the Sector Boards and the realities of on-farm delivery,” he says.  

Greater transparency and clearer opportunities for feedback

“Farmers and growers have asked for greater transparency and clearer opportunities to have their say, and this is what we aim to achieve. 

“Feedback at this early stage will help shape the work that follows,” says Mr Mackintosh. 

Further opportunities to comment on draft standards will take place during 2026, before final, UKAS-accredited standards are published and implemented in 2027.

To learn about the priorities for each sector and to share feedback, visit redtractor.org.uk/improvements