Benefits of being a Red Tractor licensee

As a whole supply chain assurance scheme, only products that have been farmed, transported, processed and packed in the UK – meeting our rigorous standards – can claim to be Red Tractor assured or carry our logos.
Our licensing scheme licenses qualifying businesses to source and supply products with the Red Tractor claim or logo.



Benefits of being a Red Tractor licensee
From local entrepreneurial businesses to the largest and most iconic British household brands, already many recognise the benefits of partnering with Red Tractor as a licensee.
Access to market
A Red Tractor licence opens up business opportunities. All major UK retailers use Red Tractor standards as part of their British food buying specification or Codes of Practice. Some of the UK’s most iconic brands, largest restaurant chains, food service wholesalers, contract caterers and managed pub chains also specify and source Red Tractor product.


Reassurance for all
When a Red Tractor claim is made, businesses, customers and consumers can trust that the product is British, traceable and farmed with care. Our logos mean more than the Union Flag alone.
British food chain security
From farms to pack, Red Tractor logos are the flagship of British food. By using one of our logos, our licensee partners are supporting the future of British food and farming.


Greater sourcing capacity
Through Red Tractor and our partner schemes, we now assure around 75% of UK agriculture, giving our licensee partners a significant sourcing capability.
Business reputation protection and enhancement
As a Red Tractor Licensee, we can provide your business with valuable industry knowledge, communication support and crisis management should an event occur in your supply chain, giving your business confidence and peace of mind now and into the future.


Robust standards in food and farming
Our standards cover animal welfare, food safety, traceability and some environmental protections. Food and drink produced under the Red Tractor licensing scheme is produced to some of the most comprehensive and respected standards in the world.
Interested in becoming a Red Tractor licensee? To help you get started, we’ve created a comprehensive onboarding pack to give you an overview of the benefits of being licensed, guidance on eligibility criteria and how whole supply chain assurance works, as well as FAQs and information on how to join.
Simply enter your details below to download your PDF pack.

