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The Red Tractor logo shows up in different ways across the products we assure.

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Many of the major brands we all know and love use the Red Tractor logo.

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Slide 3

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The Red Tractor logo and what it means to you

The Red Tractor logo is only found on British food and drink products that have been certified to rigorous standards from farms to pack. Our logo means that the food you buy has been responsibly sourced, safely produced and comes from crops and animals that have been well cared for – so it’s good for you and good for British farmers.

A New Chapter In The
Red Tractor Story

Our new campaign focuses on key facts about Red Tractor… Tractor Facts!

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How Red Tractor Works…

Founded in 2000, Red Tractor is a world-leading food chain assurance scheme that underpins the high standards of British food & drink. We are the flagship logo of British food & farming, providing assurance at every stage of the production process, from farm to pack.

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When you buy products with the Red Tractor logo, you can be confident that you are buying British produce at its seasonal best which is safe for you and your family.
Only produce from Red Tractor (or equivalent) certified farms can hold the Red Tractor logo. This means it can be traced right back through the supply chain to the British farms it came from.
Animal welfare is the number one priority for all Red Tractor livestock farmers. They work tirelessly to ensure the wellbeing of their animals and have regular vet visits to ensure herd and flock health is maintained.
Latest News…
The King’s Coronation

2 May 2023

The King’s Coronation

This month Red Tractor will be celebrating the coronation of King Charles III, who has been a lifelong champion of the British countryside, farming and food standards. To mark the occasion, we have created a…
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Red Tractor logo

3 Apr 2023

EA report from 2020 makes misleading comparison

The Times (03 April 2023) quotes an Environment Agency (‘EA’) report from 2020 that states ‘Red Tractor farms are more likely to pollute the environment’. This is inaccurate, misleading and a disservice to Red Tractor…
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About Our Standards
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