Search

13 Mar 2026

Red Tractor appoints new Chief Executive

Paul McLaughlin has been appointed Chief Executive of Red Tractor, the UK’s largest food and farm assurance scheme.

Paul McLaughlin has a distinguished career spanning food, farming and assurance. He started out in food manufacturing, working with Mars and The Coca-Cola Company before becoming the inaugural Chief Executive of Scotland Food & Drink where he brought together producers, processors and retailers. As Managing Director of fresh produce business, Scotty Brand, he oversaw the supply of a wide range of products including potatoes, carrots, fruit and meat to the UK’s major grocery retailers. He has also held leadership roles at the Building Engineering Services Association and most recently at the Rail Safety & Standards Board where he led the transformation of a major assurance scheme.

A scheme that works hard for farmers and growers

Talking about his appointment, Paul McLaughlin said: “British farming is the backbone of our food system, and the farmers and growers who meet the Red Tractor standard deserve a scheme that works as hard for them as they work for us. I want Red Tractor to be something that farmers can be genuinely proud of and that retailers and consumers trust completely. I’ll be doing a lot of listening first, and then getting to work.”

Alistair Macintosh, Chair of Red Tractor said: “Paul brings a unique blend of experience working within food, assurance and multistakeholder organisations. He really impressed the interview panel with his considered and strategic approach to leadership and demonstrated the dynamism needed to drive continued improvement at Red Tractor. I very much look forward to welcoming him to the Red Tractor team.”

Joining Red Tractor at a pivotal time

Paul’s appointment follows a comprehensive, open recruitment process and was ratified by Red Tractor’s Board of Directors on 13 March 2026. He joins Red Tractor at a pivotal time for the organisation as it continues to review its standards and deliver its vision to be the pride of British food and farming.  

Paul will take up the role on 5 May, enabling him to work alongside Red Tractor’s outgoing CEO, Jim Moseley, before Jim retires at the end of May.

Paul will join Red Tractor’s Board of Directors, working alongside industry, sector and independent directors representing the full breadth of UK food and farming.

Following the recent NFU elections, Paul Tompkins, NFU Deputy President has also joined the Board to represent the farming unions. He replaces outgoing director, David Exwood.

Read Paul McLaughlin’s answers to questions about what bought him to the role at Red Tractor

13 Mar 2026

Crops standards review “is about more than just reducing bureaucracy”

By Julian Sturdy, Red Tractor Combinable Crops and Sugar Beet Sector Chair.

Farmers and growers are no strangers to change. Whether driven by market demands or consumer expectations, the pressure to adapt is constant. Following last year’s farm assurance review (FAR) and Red Tractor’s announcement on a review of its standards, the industry is at a critical point – one that will determine how the scheme evolves to meet the demands of the farming sectors.

Standards that reflect unique needs and challenges

Growers have made it clear that the current system, with its overlapping standards and audit duplication, can feel more burdensome than beneficial. This review will look to streamline the assessment process, ensuring that each subsector – including crops and sugar beet – has standards that reflect its unique needs and challenges.

At the same time, the supply chain has shown a willingness to take a pragmatic approach, recognising growers’ concerns and the demand for an assurance scheme that works both on farm and for the end market.

Justified, necessary and fit for purpose

As a farmer and Chair of the Crops Sector Board, I’m actively facilitating these discussions across the supply chain to achieve consensus on the way forward. Both, the Sector Board and Technical Advisory Committee (TAC) bring together a wide range of voices, with strong grower and NFU representation to ensure concerns are fully considered throughout the sector.

In the coming months, we’ll review each standard, line by line, to ensure that’s it’s justified, necessary and fit for purpose. If it isn’t, we won’t include it. As part of this work, we’re considering whether more tailored standards that recognise the diversity within our sector are appropriate. This structure could also help to address concerns regarding imports produced to lower standards, undercutting Red Tractor assured cereals, particularly in feed.

Alongside the standards themselves, the assessment model is also under scrutiny. We continue to discuss whether lower risk farms with a strong compliance record could have less frequent audits, submitting evidence of compliance in-between via the portal.

Fit for the future

I want to stress that engagement remains central to this process. Revised standards are expected to go out for formal consultation in the autumn when growers will have another opportunity to the shape the outcome.

This review is about more than just reducing bureaucracy; it’s about ensuring that the Red Tractor scheme remains fit for the future. My hope is that the end result is a system that supports the future of British agriculture while ensuring that our products continue to meet the expectations of consumers and industry alike.

This article was originally published in CPM Magazine in March 2026.

02 Mar 2026

Support for farming communities in Northern Ireland

Red Tractor is proud to promote Rural Support NI’s campaign to raise funds to support farmers and their families in Northern Ireland.

A lifeline for those in need

The one-day fundraising challenge, ‘Spring Forward Give Back’ takes place on 7 March. The charity is hoping at least 100 people or businesses will raise £1,000 each on the day. The collective target of £100,000 will enable Rural Support to support those in the farming industry at a time of growing pressure and uncertainty.

Demand for Rural Support’s services continue to grow rapidly. All funds raised will go towards helping provide practical, financial and emotional support, which will act as a vital lifeline for those in need.

A real and lasting difference

Alistair Mackintosh, Chair of Red Tractor, says: “We’re pleased to stand with the farming community in Northern Ireland. The funds raised by Rural Support NI will make a real and lasting difference to those facing financial stress, emotional pressure and uncertainty. It’s a fantastic initiative and Red Tractor encourages local people and businesses to get involved.”

There are many ways to get involved, from taking on a personal challenge or rallying friends and family to raise funds in the lead-up to 7 March.

Access support from farming charities across the UK:

  • Farming Community Network (FCN) – Pastoral and practical support, helpline 7am-11pm every day. t: 03000 111 999
  • YANA Project – Confidential mental health support and counselling funding in Norfolk, Suffolk, and Worcestershire. t: 0300 323 0400
  • DPJ Foundation – Welsh mental health charity to support those in agriculture with mental health problems. t: 0800 587 4262
  • RABI – Financial support for farming families facing hardship. t: 0800 188 4444
  • Addington Fund – Housing and hardship grants for farming families in England and Wales. t: 01926 620135
  • RSABI (Scotland) – Practical, financial, and emotional support for those in Scottish agriculture. t: 0808 1234 555
  • Rural Support (NI) – Provides impartial support and guidance for the farming community in Northern Ireland. t: 0800 138 1678

02 Mar 2026

Broiler growers invited to support new research on AI technology and farm assurance

Red Tractor is pleased to highlight an honours research project being conducted by a final-year Veterinary Bioscience student at Harper Adams University, exploring how emerging technologies could support the future of farm assurance. The research will inform the upcoming review of the Red Tractor Poultry Standards and the scheme’s approach to how new technologies may support farm assurance in future.

AI technology to support auditors

Daisy Cooper’s dissertation aims to understand how broiler farmers feel about current audit processes, as well as their views on using artificial intelligence (AI) camera systems to complement assurance audits. The project focuses specifically on how data from AI technologies could support auditors – not replace them – to provide continuous, objective insights. Daisy spent her Harper Adams placement year working with the Red Tractor Standards Team.

To gather real-world perspectives, Daisy is inviting UK broiler farmers and anyone working with broiler chickens (aged 18+) to complete a short, anonymous survey. The questionnaire takes around 10 minutes and offers producers the chance to share honest feedback on farm audits, technology use, and any concerns or opportunities they see.

Your chance to share feedback on innovative tools

This research is highly relevant as the sector considers how innovative tools could ease audit pressures, strengthen evidence gathering, and support both farmers and assurance bodies. Input from broiler producers will help ensure any future developments remain practical, farmer-focused and grounded in real on-farm experience.

The survey will remain open until the end of March 2026. Click here to take part.

By taking part in the survey, producers will be contributing directly to work that may help shape industry discussions and future assurance practices, and feed into the upcoming review of the Red Tractor Poultry Standards.

For further information, Daisy can be contacted at: 22005700@live.harper.ac.uk

26 Feb 2026

Support for building farming’s resilience at NFU Conference

Five of Red Tractor’s sector chairs were pleased to meet farmers and growers at the NFU Conference in Birmingham this week. The theme of the conference was building farming’s resilience, with discussions on food security, trade, government strategy, and supply chain resilience.

How assurance can better support farmers and growers

For Red Tractor, this event provided an important opportunity to hear directly from farmers and growers about how assurance can better support them. Conversations covered practical issues, such as assessment consistency, reducing unnecessary bureaucracy, recognising good practice, and ensuring standards remain both robust and proportionate.

The conference also reaffirmed the role that credible, independent standards for British food play in securing markets, building trust and responding to growing demand for homegrown healthy food.

Modernise assurance while keeping farmers at its core

Alistair Mackintosh, Chair of Red Tractor said: “The NFU Conference is a really valuable opportunity to connect with the farming industry and understand current and future challenges. Reoccurring themes of trade resilience, standards, pollution prevention and digital innovation, closely align with Red Tractor’s ongoing work to modernise assurance while keeping farmers at its core.

“The insight, challenges and constructive feedback we received will help inform the next phase of Red Tractor’s development as we work to deliver an assurance scheme that is trusted, fair and fit for the future of UK farming.”

19 Feb 2026

Red Tractor launches new portal features to ease audit burden for farmers

Red Tractor has introduced three major improvements to its member portal, designed to reduce assessment preparation time, stress and paperwork burden for farmers and growers.

The updates allow members to take live, geo-stamped photos directly within the portal as compliance evidence, using their mobile phone.

Instead of manually recording tasks on paper, like cleaning the grain store or changing milk liners, the portal automatically captures location, date and time data, creating an instant record and demonstrating due diligence.

Making the portal work around how farms actually operate

Philippa Wiltshire, Director of Standards and Operations at Red Tractor says: “This addresses a genuine frustration farmers and growers have shared, which is maintaining paper records for routine tasks that could be evidenced far more efficiently.

“This is about making the portal work around how farms actually operate.”

Further improvements include a new shortlist function which flags ‘high impact’ documents for uploading prior to assessments, plus embedded links to third-party templates, such as Yellow Wellies’ health and safety resources.

Preparation time where it matters most

Mrs Wiltshire added: “To help reduce the time spent preparing for audits, we’ve worked with the certification bodies to identify which documents will have the biggest impact on a farmer’s physical assessment. These can be seen on the portal using a simple toggle button.”

Importantly, these changes will not affect access to farm data either by Red Tractor or the portal developer Map of Ag, Mrs Wiltshire assures.

“Farmers and growers’ control of data is crucial and remains at the forefront of any enhancements we make to the system.

“In addition, individuals retain full choice over whether and how they use these features.”

Integrating standards compliance into systems farmers already use

Beyond its own portal, Red Tractor is working with third-party software providers to integrate standards compliance into systems farmers already use.

New crops checklists developed with MeritAgCheck are due to launch imminently, and discussions are underway with other providers across the sectors, including Lely in dairy.

Jon Stewart, Director at MeritAgCheck says: “Having the Red Tractor requirements built directly into MeritAgCheck means farmers can capture the information once and use it for multiple purposes, including their farm assurance. The integration makes the process much smoother for our customers and ensures they stay audit-ready without extra admin, saving them time that they can re-invest into other activities.”

Mrs Wiltshire adds: “We want to work with any company whose reporting could overlap with what’s required for Red Tractor assessments. If we can reduce duplication by working with software already in use, then that’s progress too.”

These latest updates form part of a wide range of improvements Red Tractor is implementing in response to the Farm Assurance Review – from reducing audit burden, to communications and engagement and the use of practical digital tools.  

Guidance on using the new portal features, including ‘how to’ videos can be found here.

12 Feb 2026

Red Tractor awareness reaches 75% following 25th anniversary campaign

Three quarters of UK adults now recognise the Red Tractor logo, according to new consumer research.

YouGov tracking data shows awareness of Red Tractor is at 75% – a 3% increase since January 2025 – putting the scheme marginally ahead of the Lion Mark for eggs at 72% for the first time.

Growing awareness and visibility

Director of Marketing and Commercial at Red Tractor, Richard Cattell, attributes the growing awareness to both the breadth of the scheme, visibility of the logo on packs and the impact of the ‘With you for 25 years’ consumer campaign, which launched in August and is set to reach 46.9 million people by March 2026.

“Red Tractor and other farm assurance schemes play an important role in helping shoppers make informed choices,” says Mr Cattell.

“For over 25 years the Red Tractor logo has been a symbol of safe, traceable and responsibly produced food, underpinned by the efforts of more than 40,000 farmers and growers working to deliver high standards year-round.

“Our new campaign not only celebrates British food but helps to remind consumers why the scheme is trusted by every major UK supermarket,” he adds.

Consistent, trusted marks in shoppers’ minds

“With ongoing questions about the clarity and value of food labelling, achieving this level of consumer recognition demonstrates that consistent, trusted marks can establish themselves in shoppers’ minds.”

Peter Chandley, Head of Quality and Food Safety at Weetabix says: “At Weetabix, sourcing responsibly is fundamental to everything we do. That’s why all the wheat we use from within a 50-mile radius of our mills is Red Tractor assured.

“Assurance plays a vital role in giving us confidence in the safety, traceability and compliance of our wheat supply chain, while also supporting high standards of British farming.

“It provides independent verification right back to the farm, helping us deliver consistently high-quality products to our consumers and reinforcing our commitment to working with trusted UK growers.”

Giving consumers confidence

Red Tractor CEO, Jim Moseley adds: “Given that we’ve only been advertising since the end of 2018 this is a fantastic result.

“Clear, trusted labelling is vital in building confidence in British food, and while assurance schemes cover different products and standards, they share the same goal of giving consumers confidence,” he says.

11 Feb 2026

Seeking support if you’re struggling with mental wellbeing

Red Tractor is supporting Yellow Wellies to encourage farmers to seek help

Farming is an industry where resilience is often worn as a badge of honour but it’s important to recognise the impact of poor mental wellbeing. Nobody should have to face their struggles alone. Each of us has a role to play in creating a healthier and more supportive environment to live and work in.

Red Tractor is supporting The Farm Safety Foundation (Yellow Wellies) to encourage farmers to seek help. The aim of the initiative is to raise awareness of mental health in the farming industry and to reduce the stigma around poor mental health.

Farmer wellbeing levels in decline

Research from the September 2025 Farm Safety and Wellbeing survey reveals a decline in mental wellbeing among British farmers over the age of 40. Wellbeing levels have dropped to the lowest point in four years. The data also highlights a disparity between the overall wellbeing within the farming community, which has been measured against the general population. The shows there is an urgent need for targeted support and intervention.

We cannot farm through mental health struggles

Red Tractor Chair, Alistair Mackintosh says: “We often talk about ‘farming through’ every challenge, be it weather, markets, or disease, but we cannot ‘farm through’ a mental health struggle.

“These latest findings are a sobering wake-up call. It is no longer enough to just work hard, we must work to look out for one another. Admitting things are tough isn’t a failure of character, it’s a necessary step to ensure our farms and our families have a future.

“We owe it to ourselves to speak up before the silence becomes too heavy to carry.”

If you’re struggling, talking to someone can make a big difference. Whether it’s family, friends, or a professional. Reaching out is a sign of strength.

Organisations there for you:

  • Farming Community Network (FCN) – Pastoral and practical support, helpline 7am-11pm every day. t: 03000 111 999
  • YANA Project – Confidential mental health support and counselling funding in Norfolk, Suffolk, and Worcestershire. t: 0300 323 0400
  • DPJ Foundation – Welsh mental health charity to support those in agriculture with mental health problems. t: 0800 587 4262
  • RABI – Financial support for farming families facing hardship. t: 0800 188 4444
  • Addington Fund – Housing and hardship grants for farming families in England and Wales. t: 01926 620135
  • RSABI (Scotland) – Practical, financial, and emotional support for those in Scottish agriculture. t: 0808 1234 555
  • Rural Support (NI) – Provides impartial support and guidance for the farming community in Northern Ireland. t: 0800 138 1678

Support is always available and you are never alone.

09 Feb 2026

Foot and Mouth Disease anniversary is a stark reminder of why assurance standards matter

As we mark the 25th anniversary of the Foot and Mouth Disease (FMD) outbreak, it’s an important moment to reflect on the lessons learnt and the ongoing significance of maintaining high standards to protect both food safety and our farming industry.

Alistair Mackintosh, Red Tractor Chair, shares his reflections on the devastating impact the FMD outbreak had on farming communities across the UK.

A year that changed farming

The 2001 outbreak reshaped the agricultural sector, and while some farms were not directly infected, all were impacted in some way.

Alistair recalls the challenges of managing his beef, sheep and arable farm while surrounded by FMD restrictions.

“At the time, people were talking about winners and losers, but there were no winners; everybody suffered in different ways,” he reflects.

The immediate focus of the outbreak was to stop the spread of the disease, and for those not infected, the key challenge was to restore trade.

Alistair remembers the restrictions on movement and trade that affected his farm operations: “I remember lambing with 800 sheep in one field, unable to move them. It was an absolute nightmare.”

The importance of border controls and British standards

Reflecting on those difficult times, Alistair emphasises the importance of maintaining high standards, particularly regarding the products imported into the UK.

“To prevent another outbreak, we must ensure our borders are properly controlled, and that imported products meet at least the same standards that British farmers adhere to,” he says.

In particular, Alistair highlights the growing concern among farmers about imported goods produced to lower standards. This, he warns, not only jeopardises the UK’s farming industry but also risks exposing consumers to subpar products.

Protecting farmers and consumers

The aftermath of the FMD outbreak reinforced the need for rigorous measures to protect UK farmers from imported diseases and to ensure consumers continue to have access to high-quality, safe food products.

As Alistair points out: “British farmers must always be vigilant in preventing another outbreak of this terrible disease, and it’s vital that government continues to protect our borders from illegal meat coming into the UK.”

This has never been more important, especially as the food supply chain becomes increasingly global.

Proper enforcement of border controls and maintaining high standards for imported products are essential for safeguarding both the industry and public health.

How Red Tractor contributes to rebuilding trust in British produce

The Foot and Mouth Disease outbreak of 2001 also underscored the need to rebuild trust in British food. Since then, assurance bodies like Red Tractor have played an important role in restoring consumer confidence.

“Farmers in the UK are committed to producing high-quality, affordable food. Red Tractor certification helps prove that commitment,” Alistair explains.

Independent auditors inspect farms every 12-18 months to ensure that they meet rigorous standards for animal welfare, food safety, and environmental responsibility.

Alistair believes that trust is built on transparency and proof, which is exactly what Red Tractor offers.

“It’s not enough to just tell people that we produce safe, sustainable food. We have to show it and that’s what Red Tractor’s assurance scheme is all about.”

Moving forward: maintaining robust standards

As the farming industry continues to evolve, Alistair stresses the importance of ongoing review and refinement of assurance standards.

“The FMD outbreak serves as a reminder of the need for robust, regularly reviewed standards to ensure consumer and retailer trust in British produce,” he adds.

The current review of all assurance standards within Red Tractor is an opportunity for farmers to engage and contribute to the ongoing development of the system.

As Alistair points out, “Farmers must have a voice in how standards evolve, ensuring that they align with the changing needs of the industry.”

At Red Tractor, our mission remains focused on safeguarding the reputation of British produce, supporting our farmers, and protecting consumers.

22 Jan 2026

Strengthening food safety through industry collaboration

Working together in the leafy salads sector 

Food safety is at its strongest when the whole supply chain works together. Over the past two years, collaboration across the salads industry has played a vital role in shaping new standards designed to strengthen food safety, build confidence, and deliver consistent standards for growers and customers alike.

A shared response to a shared challenge

Following the 2024 outbreak of Shiga toxin-producing E. coli (STEC) linked to supermarket sandwiches, the salads sector came together with renewed focus on food safety. In response, industry partners have worked collectively with Red Tractor to strengthen practices at grower level, including enhanced food safety training and a comprehensive review of existing guidance.

This work was informed by expertise and insight from across the supply chain, growers, retailers, trade bodies and technical specialists ensuring that lessons learned translated into practical improvements on farm. 

Industry-led momentum for change 

With strong retailer backing for the updated Microbiological Guidance for Growers (MGG), the British Leafy Salads Association (BLSA) and the Chilled Foods Association (CFA) approached Red Tractor in early 2025. Their request was clear: develop a dedicated leafy salads module that could provide a consistent, credible and industry-wide approach to food safety assurance. 

The shared ambition behind this was to: 

  • Raise the bar on food safety at grower level 
  • Demonstrate robust, trusted standards to customers 
  • Reduce the need for multiple, individual customer audits 

Developing standards, together 

In response, and led by Barbara Bray MBE, Red Tractor brought together a specialist working group made up of respected experts from across the supply chain. This collaborative group combined scientific expertise with direct grower experience to develop a set of proposed standards that are: 

  • Science-based, reflecting the latest evidence and guidance 
  • Practical and achievable for growers 
  • Grounded in real farming and growing conditions 

Speaking at the recent BLSA food safety workshop, Red Tractor Fresh Produce Technical Manager Sam Trevey said, “This work demonstrates the power of industry collaboration. By aligning expertise and sharing responsibility across the supply chain, we’re proposing standards that balance robust food safety with real-world practicality, shaped by those who know the sector best.” 

Members voices matter

The Red Tractor Fresh Produce Technical Advisory Committee is currently consulting on enhanced food safety standards for leafy salads growers.

The draft standards are now open for wider feedback, and further grower input will help us to shape the final outcome. Grower insights will help ensure the standards are practical, proportionate and work on farm.

Please submit feedback by Friday 13 February 2026.