Red Tractor is pleased to highlight an honours research project being conducted by a final-year Veterinary Bioscience student at Harper Adams University, exploring how emerging technologies could support the future of farm assurance. The research will inform the upcoming review of the Red Tractor Poultry Standards and the scheme’s approach to how new technologies may support farm assurance in future.
AI technology to support auditors
Daisy Cooper’s dissertation aims to understand how broiler farmers feel about current audit processes, as well as their views on using artificial intelligence (AI) camera systems to complement assurance audits. The project focuses specifically on how data from AI technologies could support auditors – not replace them – to provide continuous, objective insights. Daisy spent her Harper Adams placement year working with the Red Tractor Standards Team.
To gather real-world perspectives, Daisy is inviting UK broiler farmers and anyone working with broiler chickens (aged 18+) to complete a short, anonymous survey. The questionnaire takes around 10 minutes and offers producers the chance to share honest feedback on farm audits, technology use, and any concerns or opportunities they see.
Your chance to share feedback on innovative tools
This research is highly relevant as the sector considers how innovative tools could ease audit pressures, strengthen evidence gathering, and support both farmers and assurance bodies. Input from broiler producers will help ensure any future developments remain practical, farmer-focused and grounded in real on-farm experience.
The survey will remain open until 15 March 2026. Click here to take part.
By taking part in the survey, producers will be contributing directly to work that may help shape industry discussions and future assurance practices, and feed into the upcoming review of the Red Tractor Poultry Standards.
For further information, Daisy can be contacted at: 22005700@live.harper.ac.uk