CONSUMER TRUST IN UK FOOD DROPPING AS COST-OF-LIVING BITES
The second Red Tractor “Trust in Food” Index reveals that food from the UK is still more trusted than anywhere…
Key findings include:
It is encouraging to see that despite these pressures, overall trust in UK food remains high. This reflects the excellent quality of UK produce and the high animal welfare, safety and environmental standards our food is produced to.
While British food continues to be highly trusted, our latest Trust in Food Index shows that as people are forced to trade down into cheaper products, they lose confidence in the way the food is produced. The industry must work together to reassure consumers that whatever their budget, they can be confident in the standards and safety of British assured food.
This report confirms that high UK food standards are the number one driver of trust in British food. Work at the FSA enables people to have confidence that the food they buy, whether from value or premium ranges, meets the same standards for food safety. We also support schemes like Red Tractor that provide further assurances, helping people to check that the foods they choose have been responsibly sourced, including high animal welfare standards.”
The second Red Tractor “Trust in Food” Index reveals that food from the UK is still more trusted than anywhere…
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