Back to Standards
Every single Red Tractor bird can be traced back to the hatchery and parent stock they came from – just one of the reasons Red Tractor poultry is considered world leading in food standards.

To be Red Tractor assured, our poultry farmers must work tirelessly to maintain a rigorous set of standards that keep animal welfare at their core and ensure we can deliver full supply chain traceability and safety.

Poultry covers everything from chicken to duck and turkey and each type of bird requires a unique set of skills and standards.

The range
We are proud to offer a range of poultry standards that mean even more choice when you’re out shopping. There are currently three types of poultry in our range, all easily identifiable with different coloured logos…  
Red Tractor logo
Certified Standards

Red Tractor ‘Certified Standards’ cover everything that you care about when buying poultry. For example, all our Certified Standards chicken can be traced back to the hatchery and parent stock they came from and have 10% more space than is required by European legislation. They also experience more enrichment as well as world leading welfare, hygiene and safety standards and we are phasing in the requirement of natural light on every single Red Tractor farm.

Red Tractor enhanced welfare logo
Enhanced Welfare

Underpinned by all the animal welfare, food safety and traceability checks of our Certified Standards, our Enhanced Welfare chickens are raised in spacious barns, have more room and enriched living conditions in which to grow, roam and play.

Our chickens are raised by British farmers, who are inspected regularly to ensure they meet our rigorous standards.

Our Enhanced Welfare standards also reflect the criteria of the Better Chicken Commitment. Find out more here:

Red Tractor free range logo
Free Range

Also underpinned by our Certified Standards, Red Tractor ‘Free Range’ birds have access to outdoor ranges as well as even more indoor space, giving them ample opportunities to express their natural behaviours. As with all Red Tractor poultry, they have been produced to rigorous safety, welfare and environmental standards, all the way from farms to pack.

What Does Chlorinated Chicken Mean?

Chlorinated chicken has been a big topic in the media in recent years, but the reason chlorinated chicken is considered problematic to many isn’t because of the chlorine washing itself, but rather what happens in the supply chain prior to this that makes it necessary.

Here in Britain, we have some of the highest hygiene and biosecurity standards in the world. This means that the final chicken product does not need to be washed in chlorine to remove contamination from the rearing process, before they arrive in the supermarket.

This is not true of many other countries in the world. In such places, they do not have the same high hygiene and biosecurity standards up until that point, so the birds need to be washed in chlorine to remove potentially harmful bacteria before they arrive on shelves.

When you buy Red Tractor chicken, you can therefore be sure it has not been chlorine washed and is traceable, safe and farmed with care.

Meet Red Tractor Chicken Farmer, Ed
Being a Red Tractor certified farmer is a good thing. It keeps us up to date with all relevant criteria we have to follow and obviously because the chicken is so detailed there’s a little bit more to do. We produce fantastic produce and why not put a stamp on it and say that we do it to a good standard.
Red Tractor Poultry Farmer
Outside of a poultry farm

Ed gets up bright and early every morning to check the birds and ensure they’re healthy and well cared for…

“We usually start on site at 7am. We check their water consumption during the night and then we’ll use the CCTV to generally have a quick scout over the sheds before we enter them. We’ll then go through the sheds checking the feedlines have run through the night and checking the birds are generally healthy”


A group of baby chickens

Every Red Tractor chicken can be traced back to their egg and parent stock and Ed gets his chickens when they are just a day old…

“We get the chicks when they’re a day old and our integrator produces the parent stocks on a Red Tractor certified breeder farm. Those hens then lay the eggs that we have, and we get told when the chicks are delivered what parent stock the eggs are from. That means if there’s ever a problem, we can track and trace back to where the parents have come from”

A baby chicken

Looking after beef and lamb on the family farm growing up helped Ed to understand to best to look after the welfare of his birds

“It goes back to being a stockman really. As a farmer that’s grown up with livestock like beef and sheep, you take some of what you’ve learned into the chickens but it’s just so much more detailed. For example, there’s little weighing platforms at the back of the shed, so the chickens jump on and off constantly and we’re monitoring them on the computer daily to see how much they’re growing”