UK’s Trust in Food Index

The UK’s first ever Trust in Food Index has been launched by Red Tractor and YouGov, capturing the UK public’s attitudes to food and drink.

The research, conducted by YouGov with over 3,500 adults across the UK, found the public overwhelmingly believes that the UK’s food is safe, traceable and good quality.

The Trust in Food Index has found that British consumers trust UK food as much as water quality and NHS care, and significantly more than the judicial services, and other daily essentials and utilities, such as gas and electricity.

One of the main reasons behind the public’s confidence in British food is an implicit trust in the systems of regulation and assurance that exist in the UK.

Half of those surveyed refer to high standards and regulations as the reason they trust food in the UK.

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As a nation, we take pride in our nutritious home-grown food. This report shows how high trust in our food is, and this is reflective of our famers’ and growers’ commitment to high standards for animal welfare and the environment.

Neil Parish

MP, Chair of the House of Commons EFRA Select Committee,

key findings from the report

84% OF PEOPLE TRUST FOOD FROM BRITAIN

OUR FOOD STANDARDS REGIME IS THE REASON WHY CONSUMERS TRUST UK FOOD

Trust in UK’s food is on a par with water quality and NHS care

EU countries the most trusted for food imports

Packaging and labelling impacts consumer trust

Trust much higher for food bought in shops, than for takeaways

The most important finding in this Report isn’t simply that most people trust the food they buy in the UK. It’s the reason why. By far the biggest reason why people trust food here in the UK is the strength of our food standards and our independent assurance schemes.

Christine Tacon

Chair, Red Tractor

Download the report in full

Find out more

Go to the Red Tractor Assurance website