When it comes to sheer versatility and great taste, it’s no wonder so many of us love great British chicken.

As a favourite go-to for families across the UK, it’s more important than ever to know where our chicken comes from. Whatever your choice or budget one thing never changes…Red Tractor are here to ensure your chicken is Traceable, Safe and Farmed with Care, all the way from farms to pack.

White feathered chickens


Red Tractor have been working with farmers, vets and animal welfare experts for the past 20 years to produce a range of standards that means even more choice when you’re out shopping.

There are currently three types of chicken in our range, all easily identifiable with different coloured logos…

Red Tractor logo
Certified Standards

Red Tractor ‘Certified Standards’ cover everything that you care about when buying poultry. For example, all our Certified Standards chicken can be traced back to the hatchery and parent stock they came from and have 10% more space than is required by European legislation. They also experience more enrichment as well as world leading welfare, hygiene and safety standards and we are phasing in the requirement of natural light on every single Red Tractor farm.

Red Tractor enhanced welfare logo
Enhanced Welfare

Underpinned by all the welfare, safety and traceability of our Certified Standards, we are proud to introduce our ‘Enhanced Welfare’ chicken. These Red Tractor chickens are slower growing breeds with 29% more space than is required by European legislation and guaranteed natural light. Our Enhanced Welfare standards also reflect the criteria of the Better Chicken Commitment. Find out more here: welfarecommitments.com/

Red Tractor free range logo
Free Range

Also underpinned by our Certified Standards, Red Tractor ‘Free Range’ birds have access to outdoor ranges as well as even more indoor space, giving them ample opportunities to express their natural behaviours. As with all Red Tractor poultry, they have been produced to rigorous safety, welfare and environmental standards, all the way from farms to pack.

A word from Guy Poppy…

Guy has worked in the world of food safety and standards for more than 30 years, as an Independent Food Safety Expert and as a University Professor.

“High standards are important not just for the chickens themselves, but for us as humans too. Whether chickens are hygienically reared will inevitably have implications on how safe they are for us to eat.

“The UK has amongst the highest food standards of anywhere in the world, and by looking for the Red Tractor logo when you shop, you are effectively voting for welfare, high hygiene and safe food.”

Meet Red Tractor
Certified chicken farmer, Ed…

As a third-generation farmer, Ed is very proud of the standards he meets every day on his farm. From underfloor heating and enrichment bales to detailed biosecurity measures and constant CCTV surveillance, the welfare of Ed’s chickens is his absolute priority.

“Being Red Tractor Certified means I’m always up to date with the most relevant criteria and working to high standards every single day to provide shoppers with quality British chicken.

Emma Investigates
British Chicken Farming

Follow our working mum Emma as she explores the Red Tractor standards and what they mean for shoppers like her.

Find Out More