Red Tractor and you

Red Tractor logos are only on British food and drink products that have reached the high standards set.

Our logos mean that the food you buy has been responsibly produced, and that it comes from crops and animals that have been well cared for. We trace products carrying our logos back to the farms they originated from, every working day of the week.

Traceable, safe, British food and drink that has been farmed with care is our mission.

Traceable

Safe

Farmed with care

The Red Tractor logo means our rigorous farm standards and strict production criteria have been met at every key stage, helping to deliver food you can trust.

Watch our latest TV campaign

Our latest TV campaign
explains some of the work
that goes on behind the logo,
with Red Tractor Facts.

You’ve not only seen us on the supermarket shelves, you’ve probably seen us on TV, your laptop, tablet or phone too.

Since 2018, we have used TV advertising to explain to millions of people what we do, why we do it and why it’s a good idea to look for a Red Tractor logo. If you haven’t seen us on screen in a while, take a look at our latest campaign.