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Our Standards

We have some of the most comprehensive farm and food standards in the world, covering more types of food and drink than any other assurance scheme.

This means that everything carrying the Red Tractor logo can be traced from pack back to British farms. Our food is safely produced for you and your family to eat. It’s been responsibly sourced and it comes from crops and animals that have been well cared for.

Our approach to our standards is based on four key principles:

Copas chicken Red Tractor
Red Tractor Chicken Inspection TV advert

Animal Welfare

When you see the Red Tractor logo you can be confident your food and drink has been produced to rigorous standards and with great care and attention. That’s because we have partnered with animal welfare experts and vets since 2000 to continuously strengthen our requirements on animal welfare. Together we work to ensure that our animals are healthy with the right living space, food and water. Our members include award-winning farmers who share our priorities to strive for the very best in animal health and well-being.

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Veg Red Tractor TV advert

Environmental Protection

A Red Tractor farmer’s land is their office and very often their home. They care about looking after the British countryside they love as much as we do. Fertilisers and pesticides are only used when absolutely necessary to keep crops healthy using methods that reduce the risks to wildlife and the environment wherever possible.

Red Tractor certified dairy cows
Cows Red Tractor TV advert

Food Safety

We insist on rigorous production standards from farm to pack. We don’t allow growth hormones. We don’t allow irresponsible use of animal medicines and antibiotics. Chlorine washed meat and poultry do not meet our Certified Standards. Only good quality, British food at its seasonal best carries our logo.

Red Tractor Family TV advert


The Union Jack on our logo confirms your food has been produced entirely in the UK, with every step of the food journey checked and documented from farm to pack. All food and drink can be traced right back through the supply chain to British farms.

Look out for the Red Tractor label in all major supermarkets. Your can also find us in pubs & restaurants including: