Recognised by 75% UK shoppers, the Red Tractor logo assures consumers that the food they buy meets rigorous standards in food safety, animal welfare and traceability. To preserve this trust, Red Tractor enforces strict rules around logo usage and use of our claim terminology (“RT”, “RTA”, “RT Assured”, “Red Tractor”, “Red Tractor Assured”) to protect our brand integrity.
Why logo protection matters: When consumers see the Red Tractor logo, they expect the product to be British, fully traceable and produced to high standards. Any misuse of the logo risks undermining this trust and the reputation of British farming.
Trademark protection: The Red Tractor logos (Red Tractor©, Red Tractor Assured©, Red Tractor Assurance©, Red Tractor Certified Standards©) are registered trademarks, meaning only licensed and approved users may access and use them.
All logo designs on product packaging and menus must be submitted for approval prior to printing to the Red Tractor Supply Chain Assurance Team to ensure accurate logo use by our licensees.
Enforcement and accountability: As part of our Traceability Challenge Programme, Red Tractor actively monitors logo usage and terminology claims (e.g. “Red Tractor”) and takes enforcement action when necessary. Misuse of the logo whether intentional or accidental can result in sanctions for the licensee and negatively impacts Red Tractor’s reputation.
A shared responsibility: Every Red Tractor licensee plays a role in safeguarding the logo. By using it accurately, licensees reinforce the high standards that define British farming and maintain consumer confidence in assured food.
Red Tractor’s Senior Licensing Manager, Joanna King explains the label is more than just a logo, it’s a symbol of trust, integrity and world-leading standards in British food production.
Strict usage rules:
British only: Only food businesses licensed by Red Tractor are able to use our logos and make a Red Tractor claim. Our licensees range from the smallest entrepreneurial food producers and the largest processors and packers to the most iconic British household brands and global food service providers.
Must be licensed: All Red Tractor licensees must be technically approved to hold a licence. This approval is critical to our whole chain assurance approach, ensuring the British supply chain is meeting the standards required at each key stage in the process.
Wide-ranging criteria: Red Tractor has robust criteria and terms & conditions in place, through our licensing process and our traceability challenge programme.
These ensure that claims, including logo use, on products, websites, menus, marketing materials, paperwork and in any communication to promote Red Tractor products are accurate and are only made on or is association with eligible products.
