For buyers operating in increasingly complex global markets, trust, traceability and supply chain assurance have never been more important.
Providing confidence to international buyers
On Monday, Philippa Wiltshire, Director of Standards & Operations and Deputy CEO at Red Tractor joined AHDB to showcase the strengths of British pig farming to Chinese delegates.
Philippa outlined how Red Tractor assurance gives international buyers confidence in British pork through independent verification, full traceability and clearly defined production standards.
Operating across the entire supply chain
A key focus was how Red Tractor operates across the entire supply chain, from feed and farms through transport and processing to retail or export, with practical controls covering food safety, animal health and welfare, biosecurity and medicine use.
The UK has a strong reputation for producing high-quality pork, with standards playing a key role in building confidence in British produce.