Throughout the 2026 show season, Red Tractor is stepping out from behind the desk and getting into the field. From early May through to late summer, we want to have meaningful conversations with the farmers at the heart of the scheme.
We’ll kick things off at the Pig & Poultry Fair in early May, followed by the NBA Beef Expo later that month. June sees us heading to Cereals and the Festival of Fresh, before rounding off with the NSA Sheep Event at the end of July.
You’ll also spot the team on the road at Balmoral, the Royal Highland Show, the Royal Welsh, and the Great Yorkshire Show, ensuring we’re present across all corners of the UK.
Where to find us:
- 13th & 14th May – Pig & Poultry Fair, NEC Birmingham.
- 30th May – NBA Beef Expo, Melton Mowbray Mart, Leicestershire.
- 10th June – Festival of Fresh, G’s, Cambridgeshire.
- 10th & 11th June – Cereals, Diddly Squat Farm, Oxfordshire.
- 28th July – NSA Sheep Event, Malvern, Worcestershire.
But this year isn’t just about attending events, it’s about the conversations we have when we’re there.
Ensuring standards reflect modern farming
The future direction of Red Tractor only works if it reflects what’s happening on farm. That’s why listening directly to farmers is so important, especially as we continue progressing the recommendations of the Farm Assurance Review and the Standards Review programme. Farmer and grower input ensures any changes are practical, workable, and grounded in day-to-day farm life.
Ready to listen
That’s why we’re making a real effort this year to be present, open, and ready to listen. Whether you have specific concerns, practical suggestions, or simply want to understand more about how the scheme works, the team will be there for honest, two-way conversations.
These discussions shape what we do, influencing how standards evolve and how we communicate, all in a way that stays rooted in real farming experience.