In response to the release of the National Food Strategy, which is set to inform government thinking on agriculture and healthy eating, Red Tractor chair Christine Tacon says:
“We welcome the idea of an integrated food strategy and support government’s ambition to improve our national diet whilst reducing the environmental impact of our food production.
“Red Tractor has a key role to assure consumers that food produced in the UK has been done so to high standards, supported by simple, well recognised on-pack labelling.
“Our latest research shows that the Red Tractor logo delivers consumer confidence, with more than 70% of consumers saying that it positively influences their decision to buy food products.
“Red Tractor standards will respond to market demands as we look to grow trust in UK sourced food and drink at a time of unprecedented scrutiny and focus on what we eat.”
Henry Dimbleby, the author of the independent report commissioned by government, argues that the national diet and the way food is produced needs to adapt to tackle obesity and cut carbon emissions.
Read the full report on the National Food Strategy website.