Scheme & member logo usage guidelines
Who can use Red Tractor member logos?
Certified Red Tractor Assurance Scheme members can use the relevant Member Logos for their certified enterprise or activity—such as pig farming, livestock transport, or dairy first purchasers.
Where can member logos be used?
- Stationery (e.g., business letters, invoices)
- Publicity materials (e.g., brochures, websites)
Members must only use the logo version that matches their certification.
Logos must always be used correctly to maintain the integrity of the scheme.
Scheme & member logo usage guidelines
How can members use Red Tractor logos?
Red Tractor Assurance member logos help certified farmers and businesses demonstrate their commitment to high farming standards. However, their use is strictly regulated.
Terms & conditions for logo use
- Members must follow the Red Tractor Assurance Scheme Membership Rules. Rules 68 to 73 specifically cover use of Scheme & Member logos.
- Farming member must only use the Member logo to describe their certified enterprise and not to advertise product.
- Dairy Purchaser Members must adhere to the Dairy Purchaser Membership Rules for:
- ‘Registered Dairy Purchaser – Part of the Red Tractor Assurance Chain’ Logo
- ‘Certified Standards for Farms – Dairy Scheme’ Logo
Who can use Red Tractor scheme logos?
Red Tractor Scheme Logos are primarily for use by Red Tractor Assurance on official scheme standards and documentation. However, in some cases, they may be used by:
- Licensed Red Tractor Certification Bodies
- Can use scheme logos on stationery and publicity materials.
- Logos must only indicate the schemes they audit
- Dairy Purchaser Members
- May use the ‘Certified Standards for Farms – Dairy Scheme’ logo
- Use is limited to communications with Milk Producer Members regarding scheme standards
Scheme logos cannot be used for any other purpose.
Need a member or scheme logo for printing?
If you are a member, licensed Certification Body or Dairy Purchaser Member and require original artwork of a member or Scheme Logo, please contact us.
Important: Red Tractor logos on food products
The Red Tractor logo CANNOT be used on food packaging or at the point of sale (including online sales) unless:
- You hold a Processors and Packers Licence from Assured Food Standards (Red Tractor Assurance).
- You follow the specific licensing rules for logo usage.
Membership rules PDF
