Our Promise
Red Tractor logos are only on British food and drink products that have reached the high standards set.
Our logos mean that the food you buy has been responsibly produced, and that it comes from crops and animals that have been well cared for. We trace products carrying our logos back to the farms they originated from, every working day of the week.
Traceable, safe, British food and drink that has been farmed with care is our mission.
Traceable
Safe
Farmed with care
The Red Tractor logo means our rigorous farm standards and strict production criteria have been met at every key stage, helping to deliver food you can trust.
Watch our latest TV campaign
Our latest TV campaign
explains some of the work
that goes on behind the logo,
with Red Tractor Facts.
You’ve not only seen us on the supermarket shelves, you’ve probably seen us on TV, your laptop, tablet or phone too.
Since 2018, we have used TV advertising to explain to millions of people what we do, why we do it and why it’s a good idea to look for a Red Tractor logo. If you haven’t seen us on screen in a while, take a look at our latest campaign.
Read more about our campaigns
Good food, responsibly produced
We work with around 350 independent assessors who between them, carry out more than 60,000 checks per year on farms, in places that prepare and/or sell food and other businesses in the food chain to ensure that rigorous standards are maintained at every key stage.
These checks and our standards mean that you can be more confident about the food you buy when it carries a Red Tractor logo, whether you’re buying from a supermarket, a local specialist or a restaurant.
Good for British farmers
Only assured produce from approved Red Tractor farm schemes can hold the Red Tractor logo. This means it can be traced right back through the supply chain to the British farms it came from.
Good for animal welfare
Animal welfare is a top priority for all Red Tractor livestock farmers. They work tirelessly to ensure the wellbeing of their animals and maintain herd and flock health.
Reassurance whatever your budget
We work with all of the UK’s major supermarkets and some of the biggest food brands, as well as small businesses producing specialist food and drink. So wherever you shop, whatever your budget, if it carries a Red Tractor logo, you can be reassured that every key stage of your food and drink’s journey has met our strict criteria, from farms to pack.
£17 billion…
of British food and drink carries a Red Tractor logo.
Trusted by supermarkets
All of the UK’s major supermarkets use Red Tractor standards as part of their food sourcing and supplier specifications.
Ready to order?
Many of the UK’s leading restaurant chains are also part of the Red Tractor scheme.