Red Tractor welcomes the Farm Profitability Review’s recognition of its role in supporting UK farming’s future.
Red Tractor CEO Jim Moseley commented:
“We’re pleased that the Farm Profitability Review highlights Red Tractor’s role in supporting British farming and the integrity of British food.
“The review’s recommendations on extending origin labelling linked to assurance schemes like Red Tractor, particularly into the out-of-home sector, reflect what we’ve long championed – that transparent standards together with traceability and British labelling, benefit farmers, growers and consumers.
“With Red Tractor now providing assurance and proof of provenance on £18 billion worth of British food, and our logo recognised by 75% of UK consumers, we’re proud to help farmers add value, differentiate their products from imports and demonstrate their commitment to British standards. The review reinforces that trusted certification schemes are essential tools for building consumer confidence and supporting a resilient farming sector.
“We look forward to working in collaboration with government, retailers, and the food service sector to strengthen supply chain fairness and ensure high standards remain at the heart of British food.”
