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Calling all Red Tractor Potato Growers

Potato Council is looking to recruit new members to join its team of Potato Ambassadors; while some of the Ambassadors will stay in their existing role, the search for enthusiastic growers to join the dedicated team is currently underway.

Potato Council marketing manager, Kate Cox, said: “We are on the search for new Ambassadors to help spread the word that potatoes are healthy and sustainable as well as easy-to-prepare and great value for money.

“The Ambassador role is a two year appointment which can be extended if required. So in 2012 we saw some new faces join the original team – and now we’re looking for more new growers to sign up and join the team for the next two years, from May onwards. Applications close on 28 February – so if you’re interested in signing up, make sure you get in touch before then!”

Robin Cropper, Potato Ambassador for the North West said: “I would encourage anyone that is considering becoming a Potato Ambassador to sign up and help spread the word that potatoes are nutritious and versatile. Potato growers are a passionate group of people; the role gives you the chance to pass on that enthusiasm not just to other growers but to a much wider audience.

“With so many great experiences to choose from, it’s difficult to pinpoint my favourite experience as an Ambassador during 2013; one that I’ll never forget is being asked to accompany Potato Council to Parliament to promote Maris Piper potatoes to MP’s –  they were really enthusiastic about how we produce tasty and nutritious food for the nation.”

The current team of Potato Ambassadors has worked hard to reinforce the positive messages about potatoes and has helped to build a closer affinity between the industry and consumers. From live radio interviews and attending events to appearing in local newspapers – the work of a Potato Ambassador involves a wide variety of exciting activities.

Angela Cliffe, Potato Ambassador for Western England said: “The open farm school day was definitely my highlight of 2013; 550 primary school children visited the farm to learn about potatoes and left with real understanding of how potatoes make their way into the supermarkets – they were fascinated by all aspects from growing to harvesting and eating. It was extremely rewarding to see their enthusiasm and enjoyment.”

Matt Spanton, Potato Ambassador for the South East said: “From educating children locally to teaching in the inner city of London, it has been a real highlight sharing my knowledge of potatoes with young children. It’s a great thought knowing that you’ve made a difference to youngster’s education.

“Another highlight during my time as an Ambassador was getting involved in filming a TV advert for the Many Faces of Potatoes campaign. The film crew visited my farm and, with the help of my family, we demonstrated how easy it is to cook a quick and healthy meal using fresh potatoes.”

Newly appointed Ambassadors will be media trained so that they are comfortable talking to the press before starting the role in May 2014. To register your interest in becoming a Potato Ambassador or for more information about what’s involved, please call Sheron Crystal on 024 7647 8869 or e-mail sheron.crystal@potato.ahdb.org.uk

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