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2014 research food knowledge

Norths South divide on food knowledge


Britain is a nation of food lovers and at the core is the capital, London, a hub for new food trends with street food pop-ups, producer markets and supper clubs galore.  However, research released today has shown that 23% of Londoners don’t even know how broccoli is grown and 7% did not know where bacon comes from. These results highlighted that London was the least knowledgeable area compared to other parts of the UK. The North East and South West were the most well-informed when it came to knowing where their food came from, 100% of the North East knew bacon came from a pig.

The research linked people’s level of knowledge with how often they visit the countryside, less than a third of Londoners regularly visited the rolling hills compared with over two thirds of the South West who visit regularly. Overall, half of the UK (56%) has visited the countryside in the last month.

Brits were not only confused over broccoli, cucumbers also baffled them with 82% of the respondents incorrectly thinking it is a vegetable, when it is a fruit. When it came to the favoured chip, 98% of the UK knew that it was created from the humble spud.

  • 9% thought cheese came from a plant
  • 2% thought peas grows on trees
  • 2% thought veal came from a sheep

The research was commissioned to mark the start of Red Tractor Week (15th – 21st September), Red Tractor is the largest food assurance scheme in the UK. It ensures the food you buy is traceable, safe to eat and has been produced responsibly – from farms to fork!

When 8-11 year olds and 25-34year olds were asked the same question about chicken, the results showed that 99% of the children knew that chicken was an animal compared to only 95% of the adults asked. This result contradicts previous perceptions thought about children’s food knowledge and suggests that children know more about where their food comes from than adults.

When it comes to buying the weekly groceries, 9 out of 10 felt that it was really important to support British producers and 84% would actually buy their food because it is grown in the UK. Research also confirmed that women (58%) are more conscience about buying British products than men (50%).

Visit redtractor.org.uk for more information and examples of why you can Trust the Tractor. You can also follow the activity online at Red Tractor’s Facebook page and via the Twitter feed (@RedTractorFood and #RTW2014) or just simply look out for the Red Tractor logo.

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