25 April 2025
This Great British Beef Week, there’s never been a more important time to rally behind our British beef farmers and the values they uphold.
Leading this effort is the Red Tractor logo: a symbol of trust and quality. In a world where food supply chains are increasingly globalised and complex, choosing British Red Tractor assured beef is a conscious decision to back our farmers, our economy, and our countryside. It’s also a commitment to robust standards of animal welfare, food safety, and responsible farming.
Today, the beef sector is navigating a period of both challenge and opportunity. Rising costs for feed, energy, and labour over the past 18 months have placed significant pressure on farm margins. Yet, alongside these pressures, there’s a growing consumer demand for responsibly produced beef driven by people who want greater reassurance about the way their food is produced.
At the same time, new trade agreements, including potential deals with countries like the United States, could increase the availability of imported beef produced to very different standards. Unlike British Red Tractor beef, much of this imported beef may not meet the same rigorous benchmarks on animal welfare or traceability.
This makes the Red Tractor logo even more important. It’s more than just a label, it’s a clear, independent guarantee of quality British products and farming practices consumers can trust. It ensures that UK consumers have access to safe, responsibly produced food that is traceable back to British farms, whatever their budget.
When we choose British Red Tractor beef, we are investing in:
- Local Communities – British farmers are the heartbeat of our rural economies. Every steak, burger, or roast we buy directly supports jobs, businesses, and families across the country.
- Robust Standards and Uncompromising Quality – Red Tractor sets rigorous standards, covering every stage of production from farm to fork.
- Lower Food Miles – UK produced beef means fewer food miles.
- The Future of British Farming – Choosing British beef helps ensure that our farms remain vibrant, competitive, and sustainable for future generations.
At Red Tractor we see first-hand the dedication and effort that goes into meeting our standards every single day. We are proud to champion the hard work of our farmers, individuals and families who are not just producing exceptional food but are also custodians of our countryside and our food heritage.
Great British Beef Week is a perfect opportunity to shine a light on the commitment of our farmers, who are rising to the challenges before them. Whether it’s a perfectly cooked sirloin, a slow-roasted brisket, or burgers on the barbecue, British Red Tractor beef offers unbeatable quality and peace of mind.
This Great British Beef Week let’s celebrate not just the incredible taste and versatility of British beef, but the people, principles, and passion behind every bite.
And why stop there? Let’s carry that spirit forward every week of the year, by choosing Red Tractor British beef, supporting our farmers, and proudly backing the standards that set us apart.
Buy British. Choose Red Tractor. Support the future of farming.
Debbie Smith
Debbie Smith (nee Butcher) is Scheme Member Manager at Red Tractor. With a strong background in the beef and lamb sector, Debbie previously served as a Senior Analyst at the Agriculture and Horticulture Development Board (AHDB), where she specialised in market intelligence and sector strategy. Having worked closely with farmers, processors, and retailers her experience gives her a strong understanding of the challenges and opportunities facing the beef industry today.
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