About Red Tractor
Red Tractor is the UK’s largest food chain assurance scheme, setting standards and ensuring compliance at every stage of the chain, to reassure consumers that food is produced safely and responsibly.
Our standards cover animal welfare, food safety and environmental protection, and all Red Tractor produce is traceable back to UK assured farms.
Red Tractor champions high standards across the food chain, and our logo is the most trusted food mark among UK consumers. (1)
When the Red Tractor’s there, your food’s farmed with care.
Our logo
Our logo is only found on British food and drink products that have been certified to meet our rigorous standards, from farms to pack.
This means that the food you buy has been responsibly sourced, safely produced and comes from crops and animals that have been well cared for – so it’s good for you and good for British farmers.
Our History
Championing high standards in the UK food chain. Red Tractor was founded in 2000 by the UK farming industry and food businesses to establish a single set of standards for UK food and drink.
Since then, we have grown to become a world-leading food chain assurance scheme, with over 46,000 UK farmers and over 600 food and drink processors and packers in our network.
We have and always will work closely with experts, scientists, vets, and the government to ensure that our standards are robust, relevant and up to date.
We have grown to become a world-leading food chain assurance scheme, with over 46,000 British farmers and over 600 food and drink processors and packers in our network.
Our impact
Red Tractor is more than just a logo. We are a not-for-profit organisation that aims to make a positive difference to the British food and farming sector, as well as the environment and society.
By choosing Red Tractor products, you are supporting British farmers who care for their animals, crops and the countryside.
Red Tractor certified businesses throughout the farming and food supply chain also contribute to the UK economy, creating jobs and opportunities for rural communities.
Our Vision and Purpose
Our vision is to be the world-leader in food chain assurance and the pride of British food & farming, relied on by consumers, buyers and governments at home and abroad.
Our purpose is to be everyone’s first choice for food & drink by being reassuringly safe and farmed with care.
1. YouGov (July 2024)