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Twenty years ago, the British farming community created something new for the UK. In the wake of BSE and other food scares, we knew that people wanted to buy British – but they wanted proof that their food was traceable, safe and farmed carefully. That’s why Red Tractor was created.

Two decades on, and with almost 50,000 farmer members, no other food and farming scheme comes close to this scale and reach. Red Tractor has become a kitemark of quality. It’s synonymous with the standards and skill of British farming.

As a Red Tractor member, you’re not taking part in some box ticking exercise. This is about being part of a valued club – a club which helps you to grow your business, build your reputation, and cut down on costs and paperwork. Read on to find out how you can reap the rewards as a Red Tractor member.

A SYMBOL OF TRUST

Through the scheme, around 75% of British agricultural produce is regularly audited. Consumers trust us more than any other scheme in the UK. Indeed, 7 out of 10 shoppers say that our logo positively influences their buying decisions and almost half would trade up to a Red Tractor product if they saw the logo.

Every year, around £15bn worth of Red Tractor branded food and drink is sold in the UK. Not only is our scheme endorsed by the UK’s biggest food businesses and brands, but many of our members don’t face separate inspections from the Food Standards Agency, Animal and Plant Health Agency and Local Authorities.

TRUST ✓

UK CONSUMERS TRUST AND WANT RED TRACTOR

7 out of 10 people are positively influenced by the Red Tractor logo – it has become the most trusted food marque in the UK.*

*Source YouGov 2020 2000+ GB adults

ACCESS ✓

RED TRACTOR PROVIDES THE WIDEST POSSIBLE ACCESS TO MARKETS

Every year, around £15bn worth of Red Tractor branded food and drink is sold in the UK. Red Tractor forms the basis of customer buying requirements.

VALUE ✓

GOVERNMENT BODIES VALUE RED TRACTOR

Many of our members don’t face separate government inspections. Instead it is all covered in one go, saving you time and avoiding duplication.

A NEW ERA FOR BRITISH FOOD & FARMING

The success of Red Tractor has been to help restore trust in British food and farming. So as the food industry faces the biggest turning-point we have seen this century, British farming’s reputation for high quality, responsibly produced, safe and trustworthy food will be tested like never before.

To make sure that British farmers are well placed to capitalise on the new trade opportunities which will come from Britain’s exit from the European Union, being able to account for how you operate your business has become more important than ever.

REAP THE REWARDS

We are a low cost and high value assurance scheme for our members. Every penny of our income is reinvested into protecting standards, developing sales and growing your business.

These are tangible and big economic benefits and the more you put in as a Red Tractor member, the more you will get out.

Achieving the standards day-in day-out is proven to be better for your farm and the industry as a whole.  It goes without saying, that the opposite is also true.

The approach we take is simple. Red Tractor provide the standards that farmers need to help them succeed. Every farmer must strive to meet those standards every day. Those with the highest levels of compliance will maximise their returns and reduce the risk of things going wrong. Poor compliance undermines your business, damages the industry, and only returns poorer financial performance and higher costs.

BE PART OF RED TRACTOR’S STORY 

Red Tractor has been working with British farmers for over 20 years to provide families with affordable, safe food that’s been responsibly produced.

Help write the next chapter of Red Tractor’s story and have your say on proposed changes to our standards and how the scheme can work better with you and your business before Friday 5 March 2021.

TRACEABLE

We have requirements at every stage of the supply chain we cover – from farm, transport, markets, processors and beyond. Our specific traceability checks on all processor and packer businesses who are approved to use the Red Tractor logo. This ensures a robust chain of custody which is unique compared with any other assurance scheme. It means products carrying our logo can be traced back to British Assured farms.

SAFE

All products labelled with a Red Tractor claim are subject to checks, standards and rules at each stage of the supply chain- farm, transport and processing- to ensure food safety.

Our stance on issues like antibiotics use with livestock, means that today British farm animals are treated with far fewer antibiotics than British people.

FARMED WITH CARE

Red Tractor farmers are expected to maintain high levels of care for animal welfare and environmental protection.

By meeting every standard, every day, our farmers can be confident that they are producing food and drink that meets consumer demands.

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