{"id":1527,"date":"2024-04-10T17:22:45","date_gmt":"2024-04-10T17:22:45","guid":{"rendered":"https:\/\/trade.redtractor.org.uk\/?p=1527"},"modified":"2024-04-10T17:22:45","modified_gmt":"2024-04-10T17:22:45","slug":"pass-the-remotered-tractor-is-back-on-tv","status":"publish","type":"post","link":"https:\/\/redtractor.org.uk\/licensing\/pass-the-remotered-tractor-is-back-on-tv\/","title":{"rendered":"Pass the remote! Red Tractor is back on TV"},"content":{"rendered":"\n<p>We\u2019re reassuring your customers and consumers that products carrying the Red Tractor logo are British, traceable and farmed with care.<\/p>\n\n\n\n<p>Running until late October, our \u2018Tractor Facts\u2019 TV campaign is on live TV, catch up TV and YouTube, featuring the well-known voiceover of BBC Radio 2 DJ and farmer\u2019s daughter, Sara Cox.<\/p>\n\n\n\n<p>The advert will be seen by nearly 9 out of 10 main shoppers \u2013 our target audience \u2013 and more than 45 million UK consumers overall!<\/p>\n\n\n\n<p>Look out for Red Tractor in the ad breaks during high-reaching primetime shows, such as Ant &amp; Dec\u2019s Saturday Night Takeaway, Coronation Street and The Jonathon Ross Show.<\/p>\n\n\n\n<p>What\u2019s more, a recent <a href=\"https:\/\/business.yougov.com\/content\/48901-where-does-british-made-factor-in-grocery-shoppers-food-preferences\" target=\"_blank\" rel=\"noreferrer noopener\">YouGov study<\/a> looked at the food preferences of grocery shoppers. It found that \u2018whether a product is \u2018British\u2019\u2019 ranked in the top 10 of more than 20 factors that influence people\u2019s food choices. Another reason to celebrate being a Red Tractor licensee &#8211; the Red Tractor logo being a recognised mark of assurance for British products.<\/p>\n\n\n\n<p>A whopping three out of four main shoppers say they are aware of the Red Tractor logo, and more than 70% of those say it is an independent source they can trust<sup>1<\/sup>. We\u2019re proud that our campaign is flying the flag for your British assured produce!<\/p>\n\n\n\n<p>We kindly ask you to forward on this email to any colleagues in your business who aren\u2019t on our mailing list, but might be interested in this communication.<\/p>\n\n\n\n<p>1. Source: YouGov data Jan 2024<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re reassuring your customers and consumers that products carrying the Red Tractor logo are British, traceable and farmed with care. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1530,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","_uag_custom_page_level_css":"","inline_featured_image":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-1527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-licensee-updates"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pass the remote! 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