Red Tractor Certified Produce…
Why Does the Co-Op Choose Red Tractor To Assure Their Products?
The Co-op was originally founded in 1844 by 28 people known as the Rochdale Pioneers. Their vision was to create a fair-trading service for its members to purchase food and other goods at affordable prices. Today Co-op has grown to be one of the leading convenience retailers in the UK with a store in every postcode area. It is owned by millions of members, with more than 70,000 employees and 2,500 Co-op stores across the UK.
“Consumers are becoming more and more conscious about what they’re eating and where their food comes from. The Red Tractor logo visually indicates to our customers that the product is safe and traceable which helps to reassure our shoppers.”
“Animal welfare and environmental impact is also a priority for us and a key concern for our shoppers. By working with Red Tractor farmers, we know that they take pride in producing meat that has been produced in accordance with high animal welfare regulations whilst safeguarding against environmental impact.”